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The trade show dips its toes into the ocean as a treasure trove of sustainable innovation while advocating for its preservation.
January 5, 2025
By: Lianna Albrizio
Associate Editor
In 2025, ‘MakeUp In’ event organizers are taking the plunge into Ocean Beauty by embracing the theme of “Blue Beauty” for 2025 tradeshows. This movement highlights how marine-derived resources can transform beauty products, with an emphasis on sustainability to protect and regenerate marine ecosystems, said the organizers. Ocean Beauty focuses on incorporating marine-sourced ingredients such as seaweed, microalgae and ocean botanicals into beauty products. These ing...
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